Getting Guerrilla

Reading the Natural blog, I discovered the new frontier of guerrilla advertising. Roof top adverting that will be viewed by people using Google maps. This new guerrilla advertising is called “roofvertisements”. Outdoor advertising that will normally be on a billboard is placed on a flat roof top. This was a progression from company that brought us mobile laser advertising that consists of a mobile unit that can project messages (”graffiti”) onto the sides of any large structure using a computer, laser projector, and a bicycle-powered generator. They recently tooled around Barcelona doing this up until the police apparently ticketed them and confiscated the projection equipment.

Reading advert box I was starting to think about the negative effects that Guerrilla advertising could have. Appealing to more primal feelings in your audience could also unleash a backlash. It seems only logical that the room for great success that guerrilla advertising has it must posses the same ability to anger an audience enough to boycott a product. When Guerrilla advertising interrupts someones daily routine, there is a possibility of a negative reaction.

DKNY paint a bunch of bikes orange and printed a URL on them and placed them all over New York. People didn't see them as interesting but rather annoying. The police were called in to collect them and the ones that were not picked began to have the paint chip away and just a broken down bike was left looking like garbage on the street.

Everyone is a critic

After perusing the wilderness that is blogsville, I have discovered a couple of universal truths about this new form of communication. First of all, we are an opinionated species and second, blogging is a useful tool in the arena of advertising and marketing. I followed Breaking News and Opinion on The Huffington Post, and www.adverblog.com.

Both of these blogs are very different and entertaining. I was surprised how much I enjoyed Aarianna huffington’s opinion, even though I have no idea why people care about her opinion (her husband was someone right?). It seemed to be a daily list of her own personal opinions on political gossip and Washington political direction.

Adverblog I followed and was a collection of trends in advertising mostly revolving around technology. I enjoyed this one a great deal. I found it very informative and interesting. I must say I will follow this blog from now on. It was reading these two blogs that I realized the potential of this medium.

One of the virtues that blogs posses, is that they feel like they are unsolicited opinions. Major news networks and other large corporate media outlets have lost all creditability when speaking about products or advertising trends. The audience has gotten wise to the fact that reviews have become nothing more then a practice in corporate synergy. Reading a blog feels like someone you know giving you information on something they truly are enamored with.