Reading the Natural blog, I discovered the new frontier of guerrilla advertising. Roof top adverting that will be viewed by people using Google maps. This new guerrilla advertising is called “roofvertisements”. Outdoor advertising that will normally be on a billboard is placed on a flat roof top. This was a progression from company that brought us mobile laser advertising that consists of a mobile unit that can project messages (”graffiti”) onto the sides of any large structure using a computer, laser projector, and a bicycle-powered generator. They recently tooled around Barcelona doing this up until the police apparently ticketed them and confiscated the projection equipment.
Reading advert box I was starting to think about the negative effects that Guerrilla advertising could have. Appealing to more primal feelings in your audience could also unleash a backlash. It seems only logical that the room for great success that guerrilla advertising has it must posses the same ability to anger an audience enough to boycott a product. When Guerrilla advertising interrupts someones daily routine, there is a possibility of a negative reaction.
DKNY paint a bunch of bikes orange and printed a URL on them and placed them all over New York. People didn't see them as interesting but rather annoying. The police were called in to collect them and the ones that were not picked began to have the paint chip away and just a broken down bike was left looking like garbage on the street.
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