I don’t own a smart phone. In fact my cell phone was in a remedial class eating glue when I found it. But it serves my purposes at this particular time in my life. I am fully aware that a smart phone is in my imitate future but I am a creature of necessity. That being said my experience with mobile marketing is limited. I will say, however, that I was texting a friend last year during the NBA finials and explaining how Kobe Bryant shares free throw abilities with my grandmother when a little while after I received a text from Bell Canada. The text was informing me of an online sale of NBA Jerseys 30% off at nba.com. This was obviously no accident. It was a great example how intimate mobile marketing is. I was taken with how the nba.com tip could have been from friend.

Not having a smart phone means I have not participated the world of smart phone applications. To be honest, the most fun I have had with a smart phone application was when Dave fell asleep in class and Brian had an iPhone and the iPhone application that told you what song was playing by simply placing the iPhone up to the music source. Noticing that Dave was snoring, Brian put the phone up to Dave ‘s face and it turns out, Dave snoring was closest to Elvis Hound dog. That was great.

I can say that I have not really incorporated Mobile marketing with my past projects. I could however, see many opportunities for this intimate marketing technique. With the advent of integrate location aware technology, advertising of locations such as restaurants could be seen as helpful rather than intrusive.

I have always had a theory that the advertising people find annoying and intrusive is advertising that is not directly pointed at them. The intimate nature mobile marketing could remedy an amount of this annoyance