The broadband revolution is a reality. I spend very little time watching television, but I keep my digital cable for the simple fact that I’m a huge sports fan and watching sports online is not yet up to par. I can assure you that this is true for the fanatic, trust me. But when it comes to any other content, watching online is much easier than watching on television.
I did however notice an interesting side effect. In theory you are more plugged in to mainstream culture but you can no longer be a passive observer. I’ll give you an example of what I mean. Recently I was talking to two people whom I consider “plugged in” to mainstream culture and pride themselves as “in the know”. I was asking their thoughts on the Christian Bale “freak out” on the set of the new Terminator movie and neither of them had any idea what I was talking about. Now I’m not saying that everyone should know about this event but it was all anyone was talking about on television talk and news shows. Unless you are emailed the event or actively look for it, you will not be in the know. My point is that with all of us becoming able to customize our entertainment experience we are becoming less connected. The music industry is in serious trouble due to downloading but I believe another byproduct is that all of our taste is spread out over a larger field. This is good for the consumer but we are becoming less connected. Now I have never been someone to rebel against the evolution of technology and culture but I see advertisers finding more difficulty reaching large audiences through pop culture.
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